Founded in November 2013 by André Bucher and Dominik Meier, Allaleen specializes in developing and distributing brands whose products and services catch the eye of sophisticated customers.

In March 2014, the Lucerne based company successfully launched zakwatch.com – a retail brand for watches, jewelry and accessories. With its unique and independent approach the brand tries to anticipate the future of retail.

By opening its first brick and mortar store in Lucerne, Switzerland, in October 2015 zakwatch.com not only fulfilled a demand of its customers, but also realized a dream of its co-founders.

After more than 6 months of developing, zakwatch.com launched its all new website in November 2015 and became one of the biggest online stores for watches, jewelry and accessories in Switzerland.

André Bucher, 43, from Lucerne, Switzerland, co-founder at Allaleen. He has many years of experience in high performance sport. He is a versed Marketing Manager with a M. Sc. in Economics, and he has a penchant for exclusive timepieces.

Flavia Bienz, 29, from Lucerne, Switzerland, sales assistant at Allaleen. She's Allaleen's warm voice to the customers, and she supports Allaleen and zakwatch.ch growing everyday.

We question popular thinking, and we are passionate in testing creative ideas. As former athletes in athletics we perfectly know the extra miles required to get things done. Our happy customers experience that every day.