COMPANY
THE STORY
Founded in November 2013 by André Bucher and Dominik Meier, Allaleen specializes in developing and distributing brands whose products and services catch the eye of sophisticated customers.
In March 2014, the Lucerne based company successfully launched zakwatch.com – a retail channel for watches, jewelry and accessories. With its unique and independent approach zakwatch.com tries to anticipate the future of retail.
By opening its first brick and mortar store in Lucerne, Switzerland, in October 2015 zakwatch.com not only fulfilled a demand of its customers, but also realized a dream of its co-founders.
After more than 6 months of developing, zakwatch.com launched its all new website in November 2015 and became one of the biggest online stores for watches, jewelry and accessories in Switzerland.
In 2016 zakwatch.com has enriched its brand portfolio with many new brands. Among them a fine selection of "affordable luxury" brands is now partnering with zakwatch.com.
By replacing .com with .ch in October 2016 zakwatch.ch added more "Swissness" to its name. By doing so zakwatch.ch not only underlines its strong commitment to the Swiss market, but also shows its trustworthy and service driven Swiss roots to international customers.
In 2017, the founders made a strategic decision that would fundamentally change Allaleen's business model. Although the retail channel zakwatch.ch received the necessary attention, André and Dominik turned to developing their own products and brand.
In order to be able to devote the necessary resources and time to this challenge, Flavia Bienz strengthened the company from 2018. As a sales assistant, she was mainly responsible for the retail channel zakwatch.ch whose size has been constantly adapted to the company's need during this change process.
In autumn 2020 Allaleen said goodbye to Flavia Bienz, who went on a longer trip around the world. Flavia's commitment during her time with the company made it possible for André and Dominik to successfully realigning Allaleen's business model.
THE FOUNDERS
André Bucher, 44, from Lucerne, Switzerland, co-founder at Allaleen. He has many years of experience in high performance sport. He is a versed Marketing Manager with a M. Sc. in Economics, and he has a penchant for exclusive timepieces.
Dominik Meier, 45, from Lucerne, Switzerland, co-founder at Allaleen. He is an experienced Marketing and Sales Manager with MBA in Marketing and a passion for brand experience.
THE Philosophy
We question popular thinking, and we are passionate in testing creative ideas. As former athletes in athletics we perfectly know the extra miles required to get things done. Our happy customers experience that every day.
Allaleen AG
Kauffmannweg 17
6003 Lucerne
Switzerland
+41-41-511-29 90
info@allaleen.com
www.allaleen.com
CHE-378585775 MWST
